深度分析如何打造4小时百万PV、留存69.3%的小程序
给用户提供价值,就能做赚钱的小程序!
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- 为什么做:小程序裂变的2个特征
- 从0开始:如何定小程序切入点
- 小程序产品的3个核心原则
- 套路:小程序裂变的5个常用玩法
- 场景:朋友圈、社群裂变的差异
- 微信指数+搜索:躺着的巨大流量入口
- 2小时过审的小窍门
- “防封”的5个设计
- 4个案例:打造百万PV小程序的裂变流程
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- 简单:1.0版本必须1周内开发完
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- 裂变:每一个页面都植入引导分享按钮
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- 场景:如何“用完即走”后“走了还来”
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- 用户扫码:要么参与拍卖、要么发起拍卖(裂变)
- 支付参与拍卖:要么发起拍卖(裂变)、要么关闭
- 发起拍卖:要么选择拍卖晚饭、要么选择拍卖时间
-
要么分享朋友圈(裂变)、要么分享微信群(裂变)
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| 一道非常简单的看图猜成语
| 猜对后弹窗1个红包
| 开出几元的金额,并且提示满10元才能提现
| 继续点击开红包,弹窗提示,这个红包需要2小时后才能打开,但转发微信群后可立即打开无需等待,让用户有2选1,避免强制分享。
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| 开红包后显示,邀请好友开红包,自己的红包可以翻倍
| 接着引导用户,在这里还可以免费兑换其他商品
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